BRIEF: For one day a year, 200 kids participate in JINC Baas van Morgen - taking over the top jobs at some of The Netherland’s biggest companies. Our brief was to rebrand the initiative, to amplify their message and to elevate how people see them.

SOLUTION: As part of the larger Kennedys group, I generated and pitched multiple concepts to the client. For the branding, I looked into empowering ways to represent the initiatives core values - including the idea it is a conversation between the participants. This branding was rolled out across a variety of assets. 

After the successful pitch, I was appointed as the Art Director for the campaign as well as the Designer looking after the rebrand and brand guidelines.
I designed and helped to create over 200 assets ranging from social posts, GIPHY stickers, vinyl stickers, and banners for the convention.

The copywriter for Baas van Morgen was Ane Santiago Quintas.
You can read all about her work here!

This project was executed during my time at Wieden + Kennedy Amsterdam as part of The Kennedys.
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