BRIEF: I was asked by the lovely Matt at Fitter Confident You (FCY) to look into rebranding his online personal training service.

SOLUTION: After pitching some initial concepts, Matt and I opted for a big, bold logo that inspired feelings of confidence and movement. I was keen to give a sense of change too as a nod to the transformative nature of Matt’s work - which inspired the almost graph-like appearance.

FULL DISCLOSURE: I lost about 10kg thanks to Matt so I’m obviously going to recommend checking him out if you’re considering a PT. You can read more about what he does over on his website.
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