BRIEF: Create and design the look and language for this global initiative that seeks to cause a sea-change in the way people think about and interact with plastic.
SOLUTION: As part of a small team, we extensively explored where to position this initiative and the guiding values that were going to drive it forward. I pitched a list of potential names and worked on a look and feel - including a logo, sunrise-inspired colour palette, and icon set, to create a brand that could get everyone onboard with its purpose.
You can find out more about SHiFT on their helpful and informative https://shift.how/website.
Created during my time in The Kennedys at Wieden + Kennedy Amsterdam
