BRIEF: Create and design the look and language for this global initiative that seeks to cause a sea-change in the way people think about and interact with plastic.

SOLUTION: As part of a small team, we extensively explored where to position this initiative and the guiding values that were going to drive it forward. I pitched a list of potential names and worked on a look and feel - including a logo, sunrise-inspired colour palette, and icon set, to create a brand that could get everyone onboard with its purpose.
You can find out more about SHiFT on their helpful and informative

Created during my time in The Kennedys at Wieden + Kennedy Amsterdam
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