BRIEF: Create and design the look and language for this global initiative that seeks to cause a sea-change in the way people think about and interact
with plastic.
with plastic.
SOLUTION: As part of a small team, we extensively explored where to position this initiative and the guiding values that were going to drive it forward. I pitched a list of potential names and worked on a look and feel - including a logo, sunrise-inspired colour palette, and icon set, to create a brand that could get everyone onboard with its purpose.
You can find out more about SHiFT on their helpful and informative website.
Created during my time in The Kennedys at Wieden + Kennedy Amsterdam
